BIRD & BIRD

Pioneering the Future of Sports, Technology, and Communications: Bird & Bird stands at the forefront of legal innovation, seamlessly integrating expertise in sports, technology, and communications. The firm’s deep understanding of these dynamic industries enables it to guide clients through complex regulatory landscapes and groundbreaking commercial ventures.
Revolutionising Legal Processes with Cutting-Edge Solutions: globally recognised for its innovative legal tools, including eDocument Review, twoBirds Flex, and Legal Project Delivery. These solutions enhance efficiency, streamline complex legal matters, and set new standards in legal service delivery.
A Truly Global Sports Law Practice: With offices in 30 cities worldwide, including strategic hubs like Casablanca, San Francisco, and Abu Dhabi, Bird & Bird offers a truly international platform. This extensive global presence allows the firm to advise leading sports organisations, athletes, and governing bodies across multiple jurisdictions.
Investing in the Next Generation of Sports Lawyers: Trainees benefit from a structured business development programme designed to cultivate essential networking and commercial skills.

Premier League Football Clubs: Arsenal FC
Elite Competitions: The Premier League, Six Nations Rugby
Governing Bodies: The Football Association (FA), International Tennis Federation (ITF), Fédération Internationale de l'Automobile (FIA)

Arsenal-Emirates Partnership Renewal: Represented Arsenal FC in securing the renewal of its shirt sponsorship and stadium naming rights agreements with Emirates, reinforcing the club’s long-term commercial strength and global brand presence.
FA Cup & Community Shield Media Rights: Advised The FA on media rights negotiations for the FA Cup and Community Shield, overseeing global licensing and tender processes to maximise domestic and international broadcasting value.
Athletics Integrity Unit Prosecutions: Assisted the Athletics Integrity Unit in prosecuting over 50 anti-doping and integrity violations, managing complex proceedings before independent disciplinary bodies and the Court of Arbitration for Sport (CAS).